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History



Holiday Inn Express (or Express by Holiday Inn® as it is known in Europe, Middle East, Africa and Asia Pacific) is one of the fastest growing hotel brands in its segment. Holiday Inn Express offers competitive rates for both business and leisure travellers. All hotels are limited service and feature complimentary breakfast, a clean fresh room and Priority Club® Rewards benefits.

Holiday Inn Express History

1991 The Holiday Inn Express brand is launched in the US.
1996 Express by Holiday Inn is launched in Europe in Strathclyde, Scotland.
1996 Holiday Inn Express grows from 0 to 500 properties opening a new hotel every four days on average.
2003 Express Start breakfast bars are rolled out across all 1,250 U.S. properties in less than 3 months, featuring Smart Roast coffee and a cinnamon roll developed exclusively for the brand.
2004 Holiday Inn Express SimplySmart™ is launched in the US across more than 1,300 properties to enhance guests’ overall bath experience.
2006 Holiday Inn Express SimplySmart™ bedding collection is launched in the US, Canada and Mexico across more than 1,400 properties.
2007 HG announces plans for a 1 billion dollar re-launch of the Holiday Inn brand family.
2007 IIHG re-launches Holiday Inn brand family
2008 Holiday Inn Express launches an updated Express Start Breakfast Bar in the Americas.
IHG opens first Holiday Inn Express in Taiwan and signs first one in Bangkok.
2009 IHG celebrates 1000th Holiday Inn hotel

Facts from Americas

158,284 rooms
1,846 hotels
486 hotels in the pipeline


The complimentary Express Start breakfast bar, represented the most rapid food and beverage implementation in the hospitality industry. Available at more than 1,600 hotels in the US.

Holiday Inn Express has pledged $100,000 to Reading Is Fundamental, Inc. (RIF)—the oldest and largest non-profit children’s literacy organization in the U.S through donations and local activities. 

FIGURES AS AT 31 DECEMBER 2009



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